IAS Hall of Frame Awards


Nov. 24,2016 –Coming off 6 awards in 6 months for their work with McDonald’s, the Institute of Advertising Singapore (IAS) announced that Tasseologic has been recognized in their prestigious Hall of Fame Awards for 2016. The IAS Hall of Fame celebrates those companies that demonstrate stellar achievement in advertising and marketing programs for the region.

hall-of-fame-awards-SG IAS Hall of Fame 2016 Awards

The award list is long for Tasseologic, a data driven CRM strategy firm who partnered with McDonald’s to tap into predictive logic that up sold and boosted incremental sales within McDelivery, a home-delivery service offered by the QSR giant. The Hall of Fame award is on the heels of a range awards in the Asia Pacific region this year including three Golds, a Silver and a Bronze across data, marketing and loyalty categories as well as a coveted Gold Appie for Best Campaign in QSR category and Best Presenter for Dr. Urvashi’s Pitre and her business case presentation.

“We are honored to be recognized among so many of our marketing peers,” shares Dr. Urvashi Pitre. “We continue to push hard on the belief that data wins at the end of the day and consumers are better connected with the brand. Our work with McDonald’s is a great testament to this and the results prove it.”