Case Studies
Travel
Optimize media spend across all channels
Models increased sales by 15-20% by quantifying inter-media synergies
Media Optimization
Media & Entertainment
Classify 11 million customers into manageable segments
Changed nomenclature and methodology at all marketing touch points with
segmentation
Latent Class Segmentation
Health
Monetize value of non-ecommerce website
Demonstrated value of website in driving offline sales, as well as intent to
purchase metrics
Survey-Driven ROI Models
Government
Impact of unemployment on media spending
Identified the flex-point in unemployment that changed USMC enlistment thresholds
Macroeconomic Variables
Banking
Creative optimization across 2041 cells
Within 6 weeks, predicted top & bottom 5 marketing messages with 200-300% incremental lift
Fractional Factorial Test Designs
Services
Pre-test offers before deploying in market
Identified the best offers for market penetration as well as profitability
Conjoint: Optimize Messages
CPG
Reduce marketing costs without reducing profits
Saved $10MM
- De-marketing +$5MM
Reduced sample size $2MM
Predictive Models for Marketing
Banking
Media costs too high
Reduced CPA by 40%
-Hit annual business goals in 8 months despite reduced spend
Media Mix Models
Publishing
Optimize creative in emails
Increased across all metrics
-Doubled open rates
-Tripled CTR-Increased sales by 36%
Fractional Factorial Design
Media & Entertainment
Quickly identity profitable customers
Within 3 months, predicted revenue per individual with 80%+ accuracy
Portfolio Migration
Banking
Optimization models to predict pricing impacts
Guided investment decisions: $1MM toward rate increase, new money promotion or media
Economic Trade Offs
QSR
Show financial impact of CRM
Generated 19:1 ROI
-Grew customer database by +200%
-Learned more about customers for further personalization
Personalized Offers Using Customer Data
