Press Room

Press Release: America’s Test Kitchen and Tasseologic Re-Invent CRM in the Kitchen

May 2017
America’s Test Kitchen (ATK), and the data driven marketing agency, Tasseologic, partnered up to serve the right recipes to at home cooks. Through this partnership, ATK has launched a powerful prospect and customer nurturing program rooted in behavioral data insights; giving cooks what they need: recipes and guidance based upon their culinary level, type of cooking and recipe preferences.

Press Release: Over Six Awards in Six Months for Tasseologic and McDonald's in Asia

November 2016
2016 is the year for McDonald's and Tasseologic, winning the hearts of the Asia Pacific advertising industry. The latest recognition comes in the form of two awards: a Gold for Data Driven Marketing and a Bronze for Loyalty Marketing from Marketing Magazine's Annual Marketing Excellence Awards.

Press Release: Tasseologic and McDonald’s Win Big Again in Asia

August 2016
On the heels of winning two Golds and a Silver at the Marketing Loyalty and Engagement Awards in July, Tasseologic takes home a prestigious Gold Appie on behalf of the McDonald’s and the McDelivery Program in Singapore. Dr. Urvashi Pitre, founder and President of Tasseologic, was also recognized as a Best Presenter.

Press Release: Eyemart Express Taps Data Strategy Firm, Tasseologic

August 2016
Knowing that data unlocks consumer behavior and can drive business impact, Dallas-based eyewear retailer, Eyemart Express, teams up with Tasseologic –a CRM, data strategy firm that works with clients across the globe. Together, Eyemart Express and Tasseologic will sharpen investment strategies, strengthen 1:1 consumer efforts and accelerate the purchase lifecycle among new and loyal shoppers.

Press Release: Tasseologic and DDB Awarded Two Golds and a Silver for McDonald’s CRM Work in Asia

July 2016
Proving that agency partnerships deliver, CRM strategy shop, Tasseologic and creative heavyweight, DDB, take home two Golds and a Silver Award for its insightful and results-driven CRM work for McDonald’s in Singapore. Of over 250 entries across Asia submitted to Marketing Loyalty and Engagement Awards, Tasseologic rose to the top for Best Use of Relationship Marketing B2C (Gold), Best Use of Consumer Insight/Data Analytics (Gold) and Best CRM Strategy (Silver).

Press Release: Effie Silver Award

June 2015
Tasseologic Client, McDonald’s Germany, and TRACK Wins the Silver Effie for “We Know What You’re Gonna Eat Tomorrow” in the Customer Value category. This follows on the heels of their Cannes Silver Lion win for “use of Creative Data”.

Press Release: Cannes Lion Award

June 2015
Tasseologic Inc, an advanced analytics and strategy consulting company, has won a Cannes Silver Lion for their work with TRACK on McDonald’s Germany in the new category of Creative Data, which was developed to recognize excellence in gathering, analyzing and utilizing data in creative ways to build a deeper relationship with customers.